Cleanup Hyōgo Campaign, a beautification project for the western Japanese prefecture of Hyōgo, is
holding a contest to name its moemascot girl character. Yukiusagi, the illustrator of the Moshi Kōkō Yakyū no Joshi Manager ga Drucker no Management o Yondara business novel that inspired the recent Moshidora anime, designed the high school girl character.
Applicants can each send one suggested mascot name along with their own address and name by email, fax, or postal mail by July 29. 100 random entrants will each receive the campaign's poster as a present. (1,700 posters were put on display in government offices, bookstores, and other places, and 250,000 bookmarks with the same art were put in places like bookstores.)
The Cleanup Hyōgo Campaign runs from May 30 to July 31, and the organizers hope to encourage participants to beautify the area by picking up trash and other ways.